360i, a global marketing and advertising agency, sought a technology partner to streamline content creation, approval workflows, community management, and social analytics reporting for its clients. Managing multiple global brands required a more efficient way to centralize communications, capture performance data, and reduce the time and effort spent on manual processes. After evaluating several social media management solutions, 360i selected Meltwater Social to address these challenges. The platform enabled the agency to aggregate content and analytics in a single location, standardize communication protocols, and improve collaboration across teams. By automating workflows and simplifying reporting, 360i enhanced operational efficiency, reduced costs, and gained deeper insights into aud

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