How a global life science company modernized sales and marketing through a “data as a product” approach
How a global life science company modernized sales and marketing through a “data as a product” approach
4 PagesA global biotechnology company (100,000+ employees) modernized its sales and marketing data domain by adopting a “data as a product” approach to improve data integrity and reduce manual work. Legacy sales data-mart architecture limited scalability, accessibility, and alignment with a decentralized data strategy, so Marlabs migrated the platform to Snowflake in line with data mesh principles, while standardizing metadata collection across teams to give governance a unified view of data. The delivery followed four phases: discovery, planning, implementation, and governance and optimization, using tools such as Talend, dbt, Monte Carlo, Collibra, and AWS AI services. Results included improved data accessibility and ownership, stronger automated data quality checks, faster reporting, greater s
