Boyne Resorts, a large North American resort operator (11,000+ employees), sought to improve guest data management across multiple properties because fragmented, inconsistent records and poor integration across platforms caused operational inefficiencies and limited personalization and marketing accuracy. Marlabs partnered with the resort to design and implement an enterprise master data management solution using Profisee to unify, clean, standardize, and govern guest data in real time, creating a single source of truth for guest profiles. The program covered discovery and governance alignment, architecture and integration planning, Profisee configuration with matching and golden record logic, and operationalization with training, change management, and ongoing data quality monitoring, res

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