Case Study

How Bajaj Increased Conversions Using Measurement Search

How Bajaj Increased Conversions Using Measurement Search

Pages 9 Pages

Unbxd's Measurement Search revolutionized Bajaj Mall's lifestyle marketplace—Pune-based platform with 35,000+ electronics SKUs on No Cost EMI from 35k+ merchants—by decoding complex long-tail queries like "25 cm mattress" or "10-inch mattress." The AI platform recognized measurement units (size, weight, storage) within alphanumeric searches, delivering precise results that boosted shopper confidence. This optimization drove 26.69% conversion growth and 9.15% per-search revenue increase, transforming EMI shopping friction into seamless discovery and proving Unbxd's precision for high-stakes electronics purchases.

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