CALI achieved omnichannel retail success by using Digital Asset Management (DAM) and Product Experience Management (PXM) solutions to manage product information and visual content more effectively across multiple sales channels. Founded in 2004, the California-based building materials company recognized the growing importance of delivering consistent and engaging customer experiences in a retail environment where consumers interact with brands through both direct and retail channels. As its market presence expanded, managing product data and digital assets became increasingly complex. By implementing DAM and PXM, CALI centralized product content, improved data accuracy, streamlined workflows, and ensured brand consistency across platforms. This approach enabled faster content distribution,

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