HOW DAMART TRANSFORMED ITS COLLECTION PLANNING PROCESS THROUGH AI COMPETITIVE INTELLIGENCE
HOW DAMART TRANSFORMED ITS COLLECTION PLANNING PROCESS THROUGH AI COMPETITIVE INTELLIGENCE
4 PagesDamart, founded in 1953 as a French clothing brand renowned for inventing Thermolactyl insulation fabric for thermal wear, has expanded into fun, trendy collections using innovative materials—serving 10 million customers with 4,000 employees across France, Belgium, and UK headquarters in Bingley, Yorkshire. Lectra's Retviews AI competitive intelligence transformed their collection planning from manual, time-consuming competitor analysis to real-time market insights, enabling rapid reactivity to trends, precise pricing strategies, and data-driven decisions that accelerate development while maintaining functionality and practicality.
