Customer Challenge: In 2019, DataCore Software identified a key goal that ViB could help accelerate: enhancing and expanding their lead database. “One of the biggest things that we struggled with in the Americas is nurturing and growing our existing database,” says DataCore Senior Marketing Manager Gabby Torres-Soler. The company is focused on growing brand recognition along with growing business. To further establish their place in the market, they needed new audiences that traditional inbound and prospecting strategies were not able to reach. To answer this challenge, DataCore sought a vendor able to improve brand awareness and increase exposure to their solutions. Description: The Authority on Software-Defined Storage Company size: 250 | Year founded: 1998 | Head

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