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Case Study

How did Breitling increase its online sales by identifying more visitors and collecting more data?

How did Breitling increase its online sales by identifying more visitors and collecting more data?

How did Breitling increase its online sales by identifying more visitors and collecting more data?

SaleCycle
Pages 9 Pages

Breitling, the renowned Swiss luxury watch brand founded in 1884 and a pioneer in e-commerce since 2018, experienced surging online sales post-COVID but identified gaps in user data collection from Salesforce, hindering growth. SaleCycle software addressed this by implementing identity resolution that identified 45% of previously anonymous visitors, enabling personalized abandoned cart journeys with 75% email open rates. This transformed unengaged traffic into high-value conversions through richer data capture, strategic remarketing, and optimized online operations, significantly boosting sales while supporting Breitling's digital expansion.

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