This case study explains how Facebook scaled external education by launching the Blueprint e-learning platform for advertisers, marketers, and business professionals. Introduced in March 2015, Blueprint reached 2 million learners in just 34 months by addressing the rapidly evolving and competitive nature of digital marketing. Facebook recognized that success with a large external audience required high-quality content and a seamless learning experience. By building Blueprint with Intellum, Facebook delivered engaging, accessible training that helped users better understand and maximize its marketing platforms, driving widespread adoption and sustained growth across global audiences.

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