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Case Study

How Netcore’s AI-Engine Raman helped Equitas Small Finance Bank in Increasing Email Engagement by 130%

How Netcore’s AI-Engine Raman helped Equitas Small Finance Bank in Increasing Email Engagement by 130%

How Netcore’s AI-Engine Raman helped Equitas Small Finance Bank in Increasing Email Engagement by 130%

Netcore
Pages 6 Pages

Equitas Small Finance Bank, a customer-focused financial institution committed to empowering individuals, businesses, and communities through accessible banking services, sought to improve the effectiveness of its email engagement strategy. With an extensive branch network and a broad portfolio of financial products, the bank needed a more personalized and data-driven approach to customer communication. To address this challenge, Equitas partnered with Netcore and implemented Raman, Netcore’s AI-powered engagement engine. By leveraging artificial intelligence to analyze customer behavior, optimize content delivery, and personalize email interactions, the bank significantly enhanced the relevance and effectiveness of its campaigns. The initiative resulted in a 130% increase in email engagem

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