Netcore’s 5th Edition Email Benchmark Report 2026 analyzes more than 500 billion emails to provide insights into the evolving role of email marketing. The report challenges the notion that email is becoming obsolete, emphasizing its value as an owned channel that brands control, unlike paid or third-party platforms. It highlights the importance of engagement quality over vanity metrics, noting that clicks are a more reliable indicator of success than opens alone. The study also stresses that message placement and inbox visibility are critical, as emails must be seen to drive results. It explores how AI and automation can improve efficiency while maintaining human-centered personalization, and identifies innovations that generate measurable profit rather than hype. The report further examin

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