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Case Study

Sabina Drove 1.4× Revenue Growth by Rebuilding Email for Scale

Sabina Drove 1.4× Revenue Growth by Rebuilding Email for Scale

Sabina Drove 1.4× Revenue Growth by Rebuilding Email for Scale

Netcore
Pages 8 Pages

Sabina, a beauty and lifestyle brand, recognized that its email marketing program was no longer supporting growth at the scale the business required. While email remained a key channel for product launches, replenishment reminders, promotions, and brand communications, most campaigns relied on manual execution and basic automation such as cart abandonment and birthday emails. Segmentation was built on static lists, making it difficult to deliver timely, personalized experiences aligned with real customer behavior. To overcome these limitations, Sabina rebuilt its email marketing infrastructure with a focus on scalability, automation, and data-driven personalization. By streamlining campaign execution, improving audience segmentation, and enabling more relevant customer engagement, the bran

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