Case Study
Engineering Growth in Dating: MeuPatrocinio Turns Inbox Visibility into 1.7 Revenue
MeuPatrocínio, a leading dating platform attracting over 1.6 million monthly visitors, relies heavily on email to help users start and maintain meaningful conversations. However, despite having an active audience that was browsing profiles, making matches, and engaging with the platform, email performance and CRM-driven revenue began to decline. The challenge was not a lack of user interest but poor inbox visibility, as many relevant and timely emails failed to reach users’ primary inboxes, causing messages to go unseen, unopened, and unclicked. Recognizing that visibility was critical to engagement, MeuPatrocínio worked with Netcore to improve email deliverability and ensure important communications reached users at the right moment. By restoring inbox placement and enhancing email effect
