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Case Study

Engineering a Binge-Worthy Ecosystem for VISION+ with 81% UPLIFT in Repeat Viewership

Engineering a Binge-Worthy Ecosystem for VISION+ with 81% UPLIFT in Repeat Viewership

Engineering a Binge-Worthy Ecosystem for VISION+ with 81% UPLIFT in Repeat Viewership

Netcore
Pages 13 Pages

VISION+, an OTT streaming platform under MNC Group, sought to turn its large volume of audience traffic into loyal, paying subscribers in Indonesia’s highly competitive streaming market. To achieve this, the company focused on creating a personalized and engaging viewing ecosystem powered by AI-driven recommendations and targeted customer engagement. By delivering relevant content suggestions, optimizing push notifications, and encouraging users to continue watching content they were most likely to enjoy, VISION+ strengthened retention and viewing habits. The strategy significantly improved user engagement, resulting in an 81% increase in repeat viewership, a 46% uplift in push notification click-through rates, and a 41% growth in premium upselling. Additionally, registration-to-payment co

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