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Case Study

From Intuition to Impact How IGP unlocked a 3X CTR Uplift with Insight Agent

From Intuition to Impact How IGP unlocked a 3X CTR Uplift with Insight Agent

From Intuition to Impact How IGP unlocked a 3X CTR Uplift with Insight Agent

Netcore
Pages 11 Pages

IGP (IndianGiftsPortal.com), one of India’s most trusted online gifting platforms, sought to improve campaign performance by gaining faster access to insights from its historical marketing data. Previously, the team relied on time-consuming manual spreadsheet analysis, which slowed decision-making and optimization efforts. By implementing Netcore’s Insight Agent, IGP transformed its campaign management process through instant, natural-language access to performance data and customer insights. This enabled the retention team to quickly analyze past campaigns, identify winning strategies, and make data-driven decisions with greater accuracy and speed. The results were immediate and significant: email open rates increased to 38% from a baseline of approximately 25%, click-through rates improv

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