Wakefit, one of India’s leading direct-to-consumer home and sleep solutions brands, sought innovative ways to improve customer engagement and campaign performance ahead of its Sleep Day campaign. As a digital-first company offering mattresses, furniture, and sleep accessories, Wakefit needed to move beyond traditional email formats that were no longer delivering standout results. To address this challenge, the brand partnered with Netcore and leveraged advanced customer engagement capabilities, including calendar-based reminders and personalized communications that encouraged timely customer action. By delivering more relevant and interactive experiences throughout the customer journey, Wakefit improved campaign visibility, engagement, and conversion outcomes. The strategy helped customers

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