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Case Study

How Paxel, a Tech-powered Logistics Firm, Turned Intent into Scalable Growth with Always-On Lifecycle Engagement

How Paxel, a Tech-powered Logistics Firm, Turned Intent into Scalable Growth with Always-On Lifecycle Engagement

How Paxel, a Tech-powered Logistics Firm, Turned Intent into Scalable Growth with Always-On Lifecycle Engagement

Netcore
Pages 13 Pages

Paxel, a technology-driven last-mile logistics company in Indonesia with over 1 million Android app installs, sought to convert strong customer intent into sustainable business growth. The company faced challenges with users dropping off during key stages such as activation, payment, and repeat usage, limiting conversion and revenue potential. To address this, Paxel partnered with Netcore and shifted from traditional campaign-based marketing to always-on, behavior-driven lifecycle engagement journeys. By using personalized, automated interactions triggered by customer actions, Paxel successfully re-engaged users and recovered lost opportunities throughout the customer journey. The strategy delivered a 17% uplift in cancelled shipment recovery conversions, a 10% increase in pending payment

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