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Case Study

Achieves 46.53% Growth in Email Openers with Automated Student Journey Engine

Achieves 46.53% Growth in Email Openers with Automated Student Journey Engine

Achieves 46.53% Growth in Email Openers with Automated Student Journey Engine

Netcore
Pages 15 Pages

BAC Education, a private education group offering more than 10 academic programmes across multiple institutions, sought to improve student engagement by moving away from generic email campaigns. Recognizing that every prospective student follows a unique path from inquiry to enrollment, the organization partnered with Netcore to build an intelligent, automated student journey engine. The solution leveraged programme-level personalization and always-on lifecycle marketing to deliver relevant communications based on each prospect’s interests, behavior, and stage in the enrollment process. By automating engagement while maintaining personalized experiences, BAC Education was able to nurture leads more effectively without increasing operational resources. The strategy improved communication re

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