Case Study
Plaza Premium Group Drives 168% Growth in Conversions
Plaza Premium Group partnered with Netcore to transform its fragmented digital customer journey into a connected, personalized engagement experience. The initiative focused on identifying anonymous website visitors, unifying customer data across web, email, WhatsApp, and offline touchpoints, and building a single traveler view to deliver behavior-driven engagement. Automated journeys such as booking recovery, onboarding, loyalty engagement, and reactivation were combined with send-time optimization and dynamic content personalization to improve relevance and performance. Within four months, the transformation delivered a 168% increase in monthly conversions, converted 2.5% of anonymous visitors into known customers, and achieved a 61.3% average email engagement rate, demonstrating the valu
