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Case Study

Extramarks Transforms Educator Outreach with RCS, drives 22.6% More Conversions & 80% Lower Cost Through Smarter Messaging

Extramarks Transforms Educator Outreach with RCS, drives 22.6% More Conversions & 80% Lower Cost Through Smarter…

Extramarks Transforms Educator Outreach with RCS, drives 22.6% More Conversions & 80% Lower Cost Through Smarter Messaging

Netcore
Pages 10 Pages

Extramarks, a leading EdTech company serving over 10 million learners globally, sought to increase educator registrations for a time-sensitive Art-Integrated Learning workshop while keeping acquisition costs under control. Although WhatsApp was already a valuable engagement channel, the company recognized the need for a broader, more effective communication strategy. Partnering with Netcore, Extramarks combined Rich Communication Services (RCS) and WhatsApp to deliver richer, more interactive, and contextually triggered messages that improved outreach and engagement. This multichannel approach enabled educators to receive timely, relevant information through their preferred communication channels, making it easier to register and participate. The strategy significantly enhanced campaign pe

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