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Case Study

AJIO Drives 180% Higher Revenue During Big Bold Sale with Preference-Led Personalised Campaigns

AJIO Drives 180% Higher Revenue During Big Bold Sale with Preference-Led Personalised Campaigns

AJIO Drives 180% Higher Revenue During Big Bold Sale with Preference-Led Personalised Campaigns

Netcore
Pages 11 Pages

AJIO, one of India’s leading fashion and lifestyle e-commerce platforms, leveraged Netcore’s preference-led personalization to maximize performance during its flagship Big Bold Sale. Serving millions of digital-first shoppers across categories such as apparel, footwear, beauty, and accessories, AJIO sought to drive higher conversions while maintaining a highly relevant customer experience during the festive shopping season. By using customer preferences, behavioral insights, and personalized product recommendations, the brand delivered curated campaigns tailored to individual interests and shopping intent. This approach enabled AJIO to engage customers with more relevant content, reduce decision-making friction, and improve purchase outcomes across key categories. The personalized strategy

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