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Case Study

Inshallah - a leading matchmaking platform Re-Marries Email With Trust And Engagement

Inshallah - a leading matchmaking platform Re-Marries Email With Trust And Engagement

Inshallah - a leading matchmaking platform Re-Marries Email With Trust And Engagement

Netcore
Pages 8 Pages

Inshallah, a leading matchmaking platform serving over 4 million members of the Muslim community, relies on timely notifications to create meaningful connections between users. These notifications, including new matches, messages, and profile interactions, represent important moments that drive engagement and user trust. However, despite sending more than 5 million emails, the platform experienced extremely low engagement, preventing critical communications from reaching users effectively. Recognizing that email was not merely a promotional channel but a core part of the matchmaking experience, Inshallah partnered with Netcore to improve email performance, deliverability, and customer engagement. By restoring the reliability of these essential notifications, the platform was able to reconn

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