ed Roof, a global hotel company with more than 680 locations, strengthened its marketing and branding operations by placing Digital Asset Management (DAM) at the center of its digital ecosystem. As the company expanded across the United States and internationally, managing a growing volume of property images, marketing materials, and brand assets became increasingly complex. The need for consistent branding and efficient content distribution across hotels, agencies, and marketing channels highlighted the importance of a centralized content solution. By implementing Bynder, Red Roof created a single source of truth for digital assets, enabling teams and partners to quickly access, manage, and share approved content. This improved collaboration, reduced inefficiencies, ensured brand consiste

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