Rijk Zwaan, a family-owned vegetable breeding and seed production company with operations in more than 130 countries, improved go-to-market effectiveness by implementing Bynder as a centralized digital asset management platform. As the organization expanded across 31 subsidiaries, it needed a more efficient way to manage, share, and localize marketing content while maintaining brand consistency. Bynder centralized over 100,000 digital assets and introduced a customized structure that made content easier to find and use. The platform streamlined review and approval processes, allowing crop specialists to validate content efficiently. It also empowered subsidiaries to create localized, on-brand marketing materials independently, increasing flexibility and responsiveness to local market needs

Join for free to read