How Stella McCartney recovered abandoned baskets on a global scale, engaged new audiences and increased average order value (AOV).
How Stella McCartney recovered abandoned baskets on a global scale, engaged new audiences and increased average order value (AOV).
4 PagesStella McCartney offers women's ready-to-wear, menswear, kids' clothing, accessories, swimwear, lingerie, Adidas performance-wear collaborations, fragrances, and more across 55 freestanding stores in New York City, London, Los Angeles, Paris, Milan, Tokyo, Shanghai, and Beijing, plus 863 specialty shops and department stores in 77 nations shipping to 100 countries. Facing high global basket abandonment, the luxury brand partnered with SaleCycle software, which deployed intelligent on-site surveys, personalized email recovery campaigns, and dynamic messaging—recovering abandoned baskets worldwide, engaging new audiences with tailored incentives, and boosting average order value through strategic upsell opportunities and seamless re-engagement.
