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Case Study

How SaleCycle helped BRP Group kickstart their cart abandonment strategy and recovered $500,000 in revenue

How SaleCycle helped BRP Group kickstart their cart abandonment strategy and recovered $500,000 in revenue

How SaleCycle helped BRP Group kickstart their cart abandonment strategy and recovered $500,000 in revenue

SaleCycle
Pages 8 Pages

BRP Group, a Canadian manufacturer of snowmobiles, all-terrain & side-by-side vehicles, 3-wheel motorcycles, and personal watercraft with facilities across Canada, the US, Mexico, Finland, and Austria, employs over 20,000 people across eight brands rooted in 1937 ingenuity. To kickstart their cart abandonment strategy, BRP Group deployed SaleCycle software, which delivered targeted email recovery campaigns and intelligent on-site remarketing—recovering $500,000 in lost revenue by re-engaging abandoning customers with personalized incentives, boosting conversion rates, streamlining the purchase journey, and transforming incomplete transactions into high-value sales across their powersports portfolio.

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