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How The Kooples Expanded Its Reach and Recovered Revenue with Browse Abandonment Campaigns

How The Kooples Expanded Its Reach and Recovered Revenue with Browse Abandonment
Campaigns

How The Kooples Expanded Its Reach and Recovered Revenue with Browse Abandonment Campaigns

Pages

6 Pages

The Kooples, established in 2008 by brothers Alexandre, Laurent, and Raphaël Elicha—French slang for "the couples"—designs staple menswear and womenswear inspired by Parisian fashion infused with rock & roll spirit, pushing boundaries of timeless elegance while offering ready-to-wear collections and exclusive collaborations across global stores. To expand reach and recover revenue from browsing abandonments, The Kooples deployed SaleCycle software's browse abandonment campaigns since 2017. These intelligent solutions captured early-stage drop-offs with personalized on-site messaging and email sequences, re-engaging style explorers, boosting conversions, and driving substantial revenue growth through authentic, boundary-pushing customer journeys.

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