Case Study

How Tableau Achieved Over 90% Lead Gen Form Submission Rates with LinkedIn’s Conversation Ads

How Tableau Achieved Over 90% Lead Gen Form Submission Rates with LinkedIn’s Conversation Ads

How T ableau Achieved Over 90% Lead Gen Form Submission Rates with LinkedIn’s Conversation Ads Grace Arends, Digital Marketing Specialist, T ableau “ We’re happy with the success we’ve seen driving event registrations with Conversation Ads, and plan to test this format out within other campaigns to offer more dynamic choices for our most important audiences. ” “ Conversation Ads helped our Lead Gen Forms be more efficient. It’s a large ask to get someone to attend a long event with limited information. Conversation Ads allowed us to share additional event information – from speakers to sessions – that really helped drive conversions, ” said Grace Arends, Digital Marketing Specialist at Tableau. Solution • T ableau leveraged LinkedIn to drive event registrations as t

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