Why Adform: Telenor Bedrift are Norway’s largest supplier of communication solutions. The company re- quired a more personalized way of reaching potential B2B customers. Adform’s DCO solution ensured they were able to tailor their ads specifically according to the users’ interests and behaviour. Challenges: Telenor Bedrift’s 2019 technology solution supplied contextual B2B segments that were also available to use by competitors. This limited inventory resulted in a high CPM and low ROI. In 2020, Telenor Bedrift wanted to work with a new vendor that offered highly relevant segments that they could address with personalized advertising. Solution: The agency’s in-house data marketing team helped create highly relevant data segments that the telcom company were able to target via Adform

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