Why Adform: Sweden’s largest eye center was drawn to Adform’s DCO Solution for a number of reasons: • The interconnectivity between the DMP and Ad Server. • The ease with which different variants of the same ad could be created with a single spreadsheet. • Adform’s capacity for AI-driven optimization. Challenges: Memira wanted to create relevant, location-specific banners that targeted users within a certain radius of their eye clinics. Typically, the company would use 13 different banner sizes for each of their 27 different locations, resulting in 352 (13 x 27) different banners required in total. Creating these ads individually was time consuming and ineffi - cient. As well as adjusting copy within the banners to reflect different locations, Memira wanted to create ads that reflect

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