Huron Consulting Group helped CDPHP by guiding a comprehensive digital transformation leveraging Salesforce as a full-scale CRM system. They united multiple data sources using Salesforce Health Cloud to provide a holistic 360-degree view of members, providers, brokers, and employers. Huron streamlined and automated processes across insurance operations, sales, member services, pharmacy, clinical operations, and care management. Custom applications, marketing automation, communications preference centers, and community portals were developed, enhancing member engagement, operational efficiency, and customer-centric care management.

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