Wistia, a leading video marketing platform serving 425,000+ marketers, needed highly accurate captions to support accessibility and engagement across short-form video content. Integrating Deepgram’s Nova-2 STT via AWS Marketplace delivered 30% lower word error rates, up to 40x faster inference, and 3–5x lower cost than competitors. Usage-based pricing and AWS credits streamlined procurement while boosting ROI. The improved caption accuracy enhanced viewer engagement, accessibility, and discoverability, reinforcing Wistia’s value in an increasingly video-first digital marketing landscape.

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