Case Study
How Yubo pioneered 100% user age estimation to drive safety and trust among Gen Z
To protect its Gen Z demographic and enforce a strict safety-by-design philosophy, the social media app Yubo needed an accurate way to separate users into age-appropriate communities. By integrating Yoti software, Yubo successfully revolutionized its age-gating process. Yoti’s advanced facial age estimation technology enabled the platform to accurately verify user ages instead of relying on self-reporting. This powerful integration allowed Yubo to establish mandatory verification requirements. Empowered by Yoti’s innovative solution, Yubo became the first social application globally to age-verify one hundred percent of its user base. Ultimately, Yoti helped them significantly mitigate risks, enhancing overall safety and fostering a highly trusted digital environment.
