Hyundai uses Meltwater to gain data-driven insights into consumer preferences and strengthen its electric vehicle marketing strategy. Through social listening and market analysis, Hyundai identified key factors influencing EV purchase decisions, including cost, reliability, performance, and ease of use. The platform also revealed opportunities to build on the brand’s existing reputation for affordability and dependability. Using these insights, Hyundai tailored its marketing messages to directly address customer concerns, such as the perceived cost of electric vehicles, and developed targeted content explaining how incentives can make EV ownership more affordable. Meltwater also supports Hyundai in evaluating market trends and consumer sentiment before launching new vehicle models, enablin

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