Increased sales conversion rates by over 50 percent for lastminute.com During 2006-2007, the global travel industry was experiencing significant growth. With the industry growing at over 5 percent per annum, managing growth while reducing operational costs was an imperative for the travel industry. Acquired by Travelocity in 2007, lastminute.com, the leading Internet-based travel and leisure retailer, was undergoing a metamorphosis. lastminute.com was transforming itself from a provider of holiday information to an ‘enabler,’ helping customers to visualize and realize their dream holidays. lastminute.com's challenge was to manage its sales operations more efficiently in a growth environment in order to increase revenues. Although it was partnering with two onshore contact cen

Join for free to read