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Case Study

Intelligent automation helps media giant transform advertising operations

Intelligent automation helps media giant transform advertising operations

Intelligent automation helps media giant transform advertising operations

Cognizant
Pages 3 Pages

A major US media and entertainment company struggled with low profits and inefficient manual processes within its advertising sales division, draining valuable time and resources. To tackle this operational bottleneck, Cognizant automation software helped streamline workflows across media planning, proposal creation, and post-campaign financial operations. This powerful solution achieved a 97 percent reduction in proposal creation time, a 75 percent faster media planning process, and absolute accuracy in media placements. Ultimately, the transformation delivered over $3.1 million in annual savings and recovered more than 146,000 FTE hours, dramatically maximizing efficiency and profitability.

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