Explores how a global nutrition company addressed sales decline in the UAE baby food market. IQVIA analyzed stock build-up, pricing, promotions, and channel dynamics, supplemented by primary research with wholesalers and pharmacies. Findings showed the brand retained equity but faced inventory and visibility challenges. Recommendations included improving shelf presence, managing stock more effectively, and reinforcing messaging. Insights revealed frequent small-quantity orders by retailers and a downward trend in UAE birth rates, impacting long-term demand.

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