BACKGROUND Pozo del Avestruz Dairy located in Colonia San Bartolomé, Córdoba Province, is managed by four brothers who share the energy of their father, who was born on the farm and continues to work there. Since its establishment in 1940, this family-run dairy has had moments with more than one dairy farm, and for about the past 30 years has operated as a single production unit. At present, it milks about 300 Holstein cows, with milk yields close to 27 liters per cow per day and a surprisingly high level of milk solids. With a diversified operation and integrated approach, the farm’s cropping area supplies the dairy with concentrates, and milk is sold to one of the best-known ice cream companies in the country. CHALLENGES Initially, the idea of acquiring Allflex monitoring tech

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