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Case Study

JSW MG Motor India creates an end-to-end customer journey

JSW MG Motor India creates an end-to-end customer journey

JSW MG Motor India creates an end-to-end customer journey

Cognizant
Pages 4 Pages

To establish a greenfield ERP and marketing platform for a rapidly scalable market launch, JSW MG Motor India partnered with Cognizant. Cognizant software helped deploy an end-to-end customer journey solution utilizing SAP and Adobe from pre-sales through production and support. This powerful technological integration successfully launched over one hundred dealer sites in one month, handled millions of web requests, and enabled car releases to sell out in minutes. Ultimately, Cognizant software empowered the automotive manufacturer to optimize aging inventory, streamline supply chain systems, and achieve sustainable growth across its entire operational ecosystem.

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