Kalbe Nutritionals, a leading nutrition company and division of Kalbe Farma, needed a reliable way to monitor and analyze conversations about its brands across multiple digital channels and markets throughout Southeast Asia. With a large and diverse customer base, the company required a unified social listening solution that could consolidate data from various sources and transform it into actionable insights. By adopting Meltwater, Kalbe Nutritionals gained a centralized platform for tracking public sentiment, monitoring brand discussions, and identifying emerging trends in real time. The solution enabled the company to better understand consumer behavior, evaluate campaign effectiveness, and develop more informed communication strategies. Through enhanced visibility into brand perception

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