Kopi Kenangan is one of Indonesia’s fastest-growing coffee chains, operating more than 800 stores across 64 cities and expanding throughout Southeast Asia. Founded in 2017, the brand has successfully positioned itself between premium international coffee chains and low-cost street coffee vendors, winning a large and loyal customer base. Its rapid growth, strong social media presence, and high consumer engagement have made monitoring brand conversations increasingly important. To keep track of customer sentiment, regional discussions, and market trends, Kopi Kenangan required a powerful communications and media intelligence solution. By leveraging Meltwater, the company gained the ability to monitor brand mentions, understand audience perceptions, and respond quickly to emerging issues and

Join for free to read