A leading home improvement retailer strengthened its chargeback strategy by adopting Ethoca Alerts, preventing $15.5 million in fraud losses. As the company expanded into e-commerce with options like delivery and click-and-collect, it enhanced customer convenience but also increased exposure to fraud and disputes. Despite not traditionally being seen as a major fraud target, its broad product range and digital presence attracted more fraudulent activity. By implementing real-time alert solutions, the retailer improved its ability to detect and address suspicious transactions quickly. This proactive approach reduced chargebacks, minimized financial losses, and supported a secure, seamless customer experience.

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