LECTRA, BALLY’S DIGITAL TRANSFORMATION PARTNER
LECTRA, BALLY’S DIGITAL TRANSFORMATION PARTNER
6 PagesBally partnered with Lectra's Kubix Link PLM and Retviews to achieve 360° collection management, positioning itself as a market leader. These powerful tools digitized and stored historical archives, supported current season development, and provided competitor benchmarking—creating a single platform accessible to the entire supply chain. Lectra enabled accurate, updated data sharing, enhanced visibility across design-to-production, accelerated decision-making, and optimized performance throughout the value chain, as highlighted by Global IT Director Alessandro Ponti.
