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LECTRA, BALLY’S DIGITAL TRANSFORMATION PARTNER

LECTRA, BALLY’S DIGITAL TRANSFORMATION PARTNER

LECTRA, BALLY’S DIGITAL TRANSFORMATION PARTNER

Lectra
Pages 6 Pages

Bally partnered with Lectra's Kubix Link PLM and Retviews to achieve 360° collection management, positioning itself as a market leader. These powerful tools digitized and stored historical archives, supported current season development, and provided competitor benchmarking—creating a single platform accessible to the entire supply chain. Lectra enabled accurate, updated data sharing, enhanced visibility across design-to-production, accelerated decision-making, and optimized performance throughout the value chain, as highlighted by Global IT Director Alessandro Ponti.

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