Promod, a leading French women's fashion brand established in 1975 by Francis-Charles Pollet, enhances its online marketplace presence and profitability across Europe through Lectra's expert solutions. Renowned for chic, affordable collections and a vast store network, Promod leverages Lectra software to optimize multichannel growth, streamline marketplace management, and drive impressive sales increases in the competitive fashion industry. Lectra's cutting-edge technology centralizes product data, automates pricing strategies, improves visibility across platforms, and boosts operational efficiency—accelerating digital transformation while maintaining style innovation and profitability.

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