A life insurance provider faced significant data loss due to the widespread use of adblockers and privacy-centric browser settings, which routinely blocked essential analytics tools. To reclaim accurate behavioral insights, the company partnered with InfoTrust to implement a robust server-side tagging strategy. InfoTrust’s specialized software enabled the transition from client-side to server-side data collection, effectively bypassing interference from browser restrictions and ad-blocking technologies. This technical overhaul ensured higher data fidelity, significantly improving the accuracy of user and event counts. By leveraging these advanced solutions, the client successfully stabilized their analytics foundation, empowering leadership to make informed, data-driven decisions despite t

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