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LinkAja Customer Story

LinkAja Customer Story

LinkAja Customer Story

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4 Pages

LinkAja is an Indonesian mobile payment platform launched in 2019 to provide seamless, secure, and convenient digital financial transactions. Backed by major investors such as Gojek and Grab, it has quickly become one of Indonesia’s leading e-wallet providers. As the country’s digital payments market continues to grow rapidly, competition among fintech and e-wallet companies has intensified. To remain competitive, LinkAja needed to closely monitor market developments, understand consumer sentiment, track competitor activities, and identify emerging opportunities. Before adopting Meltwater, the company faced challenges in gaining comprehensive visibility into these insights. By leveraging social listening and media intelligence, LinkAja improved its ability to analyze market trends, make da

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