NTT DATA significantly accelerated digital transformation for Lion by providing a sophisticated digital infrastructure to enhance data utilization and customer understanding. The partnership leverages NTT DATA’s proprietary success programs to establish a unified DX promotion process across the organization’s marketing domains. By implementing these advanced technological solutions, Lion can more deeply analyze consumer behavior and create new experience values aligned with their long-term growth strategies. This digital alliance empowers the brand to achieve operational precision and high-performance execution, ensuring data-driven decision-making remains a core competitive advantage while fostering sustainable innovation and scalable success throughout their diverse business fields.

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