Overview A large Mexican provider of wireless telecommunications services saw untapped opportunity in its data. Aggregated information on subscriber activities, as determined by the movement of individuals’ mobile phones, would be highly valuable to certain third-party organizations. However, before the company could turn that data into a revenue stream, it needed to integrate its raw data with location, points of interest and demographic information. Due diligence revealed that Precisely offered not only high-quality datasets that could contextualize user movements, but also software that could scale to analyze hundreds of millions of records every minute. Business challenge The telecom’s CEO established a goal of building a data- monetization business that would account for 40

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