The manufacturer struggled to collaborate efficiently with its long tail supplier base, which represented 90 percent of suppliers and 65 percent of total buying power. Most of these suppliers relied on emails and phone calls instead of a digital commerce network to exchange orders and documents. This manual, disconnected approach made communication inefficient and business transactions difficult, while also contributing to inaccurate and incomplete data flowing into backend systems. Because long tail suppliers are engaged less frequently and lack advanced technology capabilities, they created a disproportionate amount of operational effort. The company recognized the need for a solution that could digitally connect these suppliers, improve data accuracy, and streamline supply order communi

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