This digital marketing case study followed Mac of All Trades and its sister company Mac Me An Offer as they implemented a two-pronged SEO strategy targeting both buyers and sellers of refurbished Apple products. One campaign focused on eCommerce conversions while the other emphasized lead generation for trade-ins and used device acquisitions. 1Digital developed coordinated SEO and PPC strategies targeting broader category-level keywords alongside transactional searches. The campaign significantly improved rankings, visibility, new user traffic, and organic sales while strengthening overall brand recognition. The study demonstrated how carefully segmented SEO campaigns can support multiple business models simultaneously while driving growth across distinct customer audiences.

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